A few months ago, I started thinking carefully about why our business wasn't making more money. It just seemed like no matter how hard we tried, we just couldn't turn a profit. Fortunately, a friend of mine suggested evaluating our shipping procedures. It didn't seem like the logical decision at the time, but since he was a successful business owner, I decided to listen to his advice. After carefully evaluating things, I realized that we really did have a few lags in our system. We went through and carefully reconfigured a few things, and it was amazing to see how much of a difference our changes made. Within a few weeks, we were able to speed things up and reduce lost packages. Read this blog to learn more.
With more and more companies offering products to consumers through online marketplaces, product shipping has become a serious concern.
The package that your customers receive in the mail will serve as the first experience the consumer has with your company. The right shipping materials can help you make your first impression a positive one.
Use quality materials.
Receiving a package is a tactile experience for many consumers. The quality of the packing materials that you utilize when preparing products for shipment can tell the customer a lot about your company.
Use boxes that feel durable to let consumers know you value your products. Select a quality packing tape that can easily be unfastened by the consumer upon receipt. Spending a significant amount of time trying to get into a package can lead to feelings of frustration that a customer might transfer to your company.
Quality materials can make the difference between a positive and negative experience when it comes to the receipt of your products.
Don't miss out on opportunities to gain brand exposure.
When you ship a product out to an individual customer, the package will pass through many different hands along the delivery route. Each of the individuals that come into contact with your package is a potential customer, so you shouldn't miss out on the opportunity to expose these people to your brand.
Use packaging materials that clearly feature your company's logo, website, and any marketing messages that will help promote sales. By featuring this information on the exterior surfaces of your shipping materials, your packages can serve as mobile advertisements to help draw new business.
Use care when placing products into boxes.
You want your customers to be delighted when they open up a package they receive from your company. Creating a positive unboxing experience through your shipping materials can be beneficial in promoting repeat sales.
Use tissue paper to wrap individual products inside your boxes so that customers feel as though they are unwrapping gifts upon receipt. Include a personalized message with each package, and add coupons or special offers to your boxes to encourage customers to make another purchase.
Paying attention to the way your products are placed into boxes prior to shipping can be beneficial in providing customers with a pleasant experience that will improve their opinion of your company in the future.
Take the time to consider the quality of your shipping materials carefully, opportunities for brand exposure when shipping, and the customer experience upon receipt to ensure your shipping material will make a positive first impression. Contact a company like Packaging Center Inc for more information and assistance.
Share25 March 2018
